SEO

Search engine optimization

Bringing Kudos to all your SEO needs.

We understand how much of a minefield SEO can be, so to help you navigate what everyone else discusses regarding SEO, we've created a list of the most common phrases in use:
We would also like to note that none of these explanations, taken from around the web, mention the little-known secret of Entities.

Clarity

  1. Search Engine Optimization

    The practice of improving the visibility and ranking of a website on search engine results pages (SERPs) through various on-page and off-page techniques.

  2. Keyword Research

    The process of finding and analyzing the specific words and phrases that users enter into search engines, which are then used to optimize content.

  3. On-Page SEO

    Refers to optimizing individual web pages, including content, meta tags, and HTML structure, to rank higher and earn more relevant traffic in search engines.

  4. Off-Page SEO

    Involves activities outside your website, such as backlink building and social media marketing, to improve search engine rankings.

  5. Technical SEO

    Focuses on improving the technical aspects of a website, like site speed, mobile-friendliness, and structured data, to enhance its search engine visibility.

  6. SEO Services

    Professional services aimed at improving a website’s search engine ranking through a variety of strategies and techniques.

  7. Link Building

    The process of acquiring high-quality inbound links from other websites to increase your site’s authority and improve its search engine rankings.

  8. Content Optimization

    Involves refining and enhancing content on your website to make it more appealing to both users and search engines.

  9. SEO Audit

    A comprehensive analysis of a website’s performance in search engines, identifying strengths, weaknesses, and opportunities for improvement.

  10. SERP Ranking

    Refers to the position a website holds on a search engine results page, which is critical for visibility and attracting organic traffic.